With a focus on practicality and in the field application, Selling In Color Modules have helped increase the productivity of sales teams for a distinguished and diverse list of organizations and industries from around the world.

Like other leading organizations who have brought the Selling In Color program into their company, your team will immediately accelerate their sales cycle and more effectively connect with each customer by learning how to get to the truth of each sale quicker and with less tension.

The result is that, perhaps for the first time, your company’s managers and sales force will have a fully functional tool and resource to have a common language to build on their collective strengths and better manage conflicts that may arise, both in the field and in the office.

No matter the service or program we deliver, the organizations we work with are always the star. With that in mind, we’re honored to introduce to you some of the brightest stars in the world --- our clients.

SALES ENHANCEMENT TRAINING

Allergan
NOVAtime
Adwire
Sweet Life
Ricon
UCLA
Keane
U.S. Department of Commerce
Community Service Intern Corp.
Pasadena Enterprise Center
Directivos Plus
Data Systems Worldwide (DSW)
The Executive Committee (TEC)

SALES CONSULTING

Allergan
Marriott Hotels
NOVAtime
Cardinal Health Care
Costa Mesa Pharmacy
Susan's Healthy Gourmet
People Fit USA
Search Optimizers
Rave Biz
TrendSpotters
The Janaka Group
Strategic Modularity, Inc.
Power Training & Development
Firebellie Communications
Adwire
Wireware
National Rewards
LifeSpring
The Promotion Shop
Exponent

KEYNOTE & PUBLIC SPEAKING

American Electronics Association (AeA)
Irvine Chamber of Commerce
American Society of Interior Designers
International Customer Service Association
Access Executive Network
International Association of Business Communicators
Orange County Transportation Authority
Pasadena Enterprise Center (PEC)
Asian Business Association (ABA)
Data Systems Worldwide (DSW)
Media Communications Association (MCAI)
ICC CEO Roundtable
Institute of Management Consultants (IMC)
Association of Power Executives (APEX)
Black Business Association (BBA)
San Gabriel Valley Economic Partnership
Los Angeles Urban Bankers Association
Small Business Administration (SBA)
Baldwin Park Chamber of Commerce
San Diego Regional Technology Alliance
National Association of Women Business Owners (NAWBO)
Small Business Development Corporation (SBDC)
Los Angeles Area Chamber of Commerce
Beverly Hills Chamber of Commerce
California Association of CPA's (San
Fernando Valley Chapter)
The Orange County IEEE Consultant's Network
B2B Networking Group
Newport Beach Jaycees
American Institute of Aeronautics and Astronautics
Cal State Fullerton University
Hsi Lai University
Baldwin Park High School
Rio Hondo College
Mt. San Antonio College

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Client Testimonials

From keynote presentations, sales training programs and consulting projects we have helped a highly diverse set of clients enhance their brand and accelerate their sales & marketing results.

"From the goal setting workshop and sales coaching program to Selling In Color, your easy to grasp and apply strategies have played a pivotal role in helping our sales team not only increase our numbers by 50% but continue to rank among the top sales teams at Allergan."

~ Ja Marr Brown ~
Western Regional Sales Manager
Allergan

“Awesome program. Your Selling In Color process was not only insightful and fun, but it played a big role in helping our team remain #1 during a tougher than expected year.”

~ Richard Swanson ~
Supervisory Trade Specialist
U.S.Commercial Service

"I've been through a lot of sales seminars and training programs in my career. Pete Nelson's Selling In Color was by far the best sales program I've ever been a part of."

~ Jerry Friedman ~
President
Time Data Systems, Inc.

"Training our team with the Selling In Color program was the most impactful thing I’ve done as a sales manager. It’s not just about speaking to customers in a way they can hear and relate to, it’s also about how our reps can communicate more effectively with each other. The program has helped our reps increase our territory’s sales and helped me improve my communication in coaching and managing my reps."

~ Rick Bell ~
North West Area Sales Manager
Allergan

"Pete, you delivered a tremendous amount of useful information for our sales team and somehow managed to pack all of it into a four-hour workshop. You did a great job of customizing the Selling In Color material for us. Your sales program definitely gave a boost to the attitudes of our sales team. Thank You."

~ Hank Decker ~
Director of Sales
Data Systems Worldwide

“Pete, I want to thank you for sharing your insights on delivering effective public presentations and sales dynamics during your excellent program. It was cogent and extremely powerful, in a very simple and digestible format. I learned a lot.

In fact, immediately following your seminar, I had to prepare a presentation for a major client of ours. I was all prepped to pitch the founder on our strong historicals (which look pretty good). However, following your program, we turned our presentation 180 degrees. It was now more dynamic, simple and totally focused on the client rather than what we could do. The result: We won the project and expanded our work with the client.

Thank you again for your insights. It's great to see the ideas you presented come to life in our business, literally the same day!”

~ Mark Alan Effinger ~
CEO
Exit Path

"Pete Nelson did an absolutely fabulous job of inspiring and motivating our audience by speaking about the importance of strategic partnerships and relationship building in business today. Through his upbeat personality and extensive consulting expertise, he provided insight for both our company and our customers that made our customer appreciation event unforgettable."

~ Angela Mader ~
Director of Business Development
Data Systems Worldwide

"I wanted to thank you again, Pete, for your great presentation. You presented a solid sales foundation for our young staff by communicating the strategies of successful salespeople, the importance of possessing a proper sales mindset and the need to set aggressive, yet attainable goals. Your focused, customized and interactive presentation not only made the time spent extremely valuable but it served as a catalyst for helping our staff set a new sales record for the 2003 Grad Pak program."

~ Brian Logue ~
Director, Membership
UCLA Alumni Association

"You did an awesome job in delivering very useful information on sales and Internet strategies at ComTech. The audience thoroughly enjoyed your presentation in the Marketing Strategies Session. Thank you for helping make this one of our best ComTech conferences ever."

Danielle Elyse Business
Development Manager
Irvine Chamber of Commerce

"Implementing Pete's sales and goal setting strategies helped me to improve my conversion rate, USP and visibility as a leader in the incentive and recognition industry. In the first six weeks of his Selling In Color coaching program we converted three prospects into clients and moved two other prospects three steps closer to becoming a paying client.

Anyone who has the privilege of knowing or working with Pete will certainly improve the way they do business and increase their revenues. He does not change the way you do business. He simply enhances it and makes minor adjustments that have major impacts on your business that positively effects the bottom line of your company."

~Karen Carlsen~
Founder & Managing Director,
National Rewards

"Pete's Selling In Color seminar was terrific. It gave me a lot of practical ideas, strategies and techniques that I have already begun to use to generate more leads and more visibility for myself and my company. I highly recommend this program to entrepreneurs and business people at all levels."

~ Alan Margate ~
Founder & CEO
Power Lunch

"As the director in charge of booking outside speakers for an executive business networking organization in Orange County, CA, I have the opportunity to hear many professional speakers. With that in mind, I have to say that Pete Nelson's presentation on strategic planning and effective relationship building was simply one of the best ever delivered to our group.

The audience loved Pete's material, his presentation and his diligent follow-up. We truly hope that he will honor us by coming back to guest speak at APEX again sometime soon."

~ Lauraine Bifulco ~
Founder & President
Vantaggio HR, LTD.

“I have been in sales for all my life and have experienced many seminars, books, trainings, etc. so it was quite refreshing that you had some new material and ideas. I really liked the list of Five Questions Every Client Is Asking. They were insightful and it has already helped me readjust my approach to selling with more empathy.

I was also very impressed by the new material in your book 'The 10 Strategies of Highly Effective Salespeople'. It was fast paced and full of great strategies and ideas.”

Pam Nichols
Founder & President,
Arete Adventures

"Having been trained in traditional sales and it was refreshing to hear your thoughts on 'concept selling' rather than selling with features and benefits, as so many other sales programs talk about. It was good timing too as I immediately used the 'concept selling' approach in a major proposal to some very good results. Your book showed me that, no matter how many years of experience one has in sales, you can always learn something new."

Jay Turo
Co-Founder & Managing Director,
GrowThink

"Pete Nelson possesses the perfect combination of practical business knowledge and real world sales experience that businesses need to address and successfully overcome the critical issues they face in today's market."

Cope Norcross
Leading Small Business Expert & Current Director of the Small Business Development Center (SBDC)Los Angeles Director, Eastern LA County SBDC

"Your tele-seminar on The 10 Strategies of Highly Effective Salespeople was very insightful, practical and informative. You did a tremendous job of reinforcing the power and value of networking. In particular, I really got a lot of value from the section on "concept" selling. I will definitely recommend that my colleagues take advantage of your vast knowledge and skills through your programs and services."

Pamela Farber
Chief Development Officer,
Project New Hope

"Thank you so much for taking the time to speak to our group's CEOs. Your presentation on sales strategies was very well received. The presentation was incredibly informative and delivered some very practical strategies on getting the most out of a sales force and generating viable leads."

Michael M. Mann, Ph.D., CMC
Chairman & Founder, EnCompass Knowledge Systems Inc. Chairman, The Executive Group (TEC) - (Los Angeles Chapter)

"Mr. Nelson has been a valuable resource for our Chamber members and business community. His presentations are well designed and informative. He relates to his audience and follows up with any requested assistance. It has been a pleasure to work with Pete, and I highly recommend his sales training services."

Carroll Oliver
Executive Director,
Baldwin Park Chamber of Commerce

"Pete Nelson has a real grasp of what business owners need to develop and grow their operations. There are few speakers as direct, clear and forthright in delivering valuable information to diverse groups. The sales techniques and business development strategies that I took away from having recently attended Pete's Selling In Color seminar were very easy to apply and have been helpful to not only myself but the clients I work with. Pete's programs will certainly provide great impact for any company willing to forge ahead despite the economic and political challenges that surround us."

Iris B. Goode
Business Analyst & Small Business Consultant
University of California (USC) & Small Business Development Center

"Our company benefited immensely from my personal sales coaching sessions with Pete. I have to admit, though, at first I wasn't too sure things would work as I had never used a personal sales coach before. But not only were his sales and marketing strategies easy to grasp but the goal setting techniques he taught me actually worked. The process of starting and growing my company became a lot easier."

Michael Espinosa
Founder & President,
Paramo Production House

"Thank you so much for your wonderful and impactful keynote speech at our Conference for Excellence in Business. Your insightful knowledge in the fields of Internet and business development along with your extensive experience as an executive in different companies made your speech very powerful and attractive to our audience. And I'd be remiss if I didn't also mention that your excellent skills and styles of directly communicating with the audience made your talks easily understandable. Your speaker rating was the highest of the conference and your presentation was thoroughly enjoyed by all. We look forward to working with you and your firm in the future to better serve our local business communities."

Bill Y. Chen, Ph. D.
Chairman of the Department of Business Administration & Director of the Center for the Study of Minority and Small Business Hsi Lai University, Los Angeles

"I want to extend my personal appreciation for your participation in our TechNet Education Seminar. The feedback from attendees was very positive. Thank you, Pete, for your educational and very energetic presentation!"

Tyler Orion
President & CEO,
San Diego Regional Technology Alliance (SDRTA)

"Thank you for participating in the Black Business Association's Annual Technology & Economic Summit. Your presence, expertise and impactful speech made all the difference in making this the best event to date."

Adrian Marsh Jr.
Board of Directors,
Black Business Association (BBA)

"I benefited greatly from attending your seminar, both in terms of the content you and your speakers delivered and contacts you helped me make. A very valuable event and evening for my business. I would highly recommend anyone who wants to grow their company's revenue to attend your programs."

Susan Van De Water
President,
Benchmark-Index USA Inc.

"I enjoyed and learned quite a bit at your company's recent Selling In Color seminar. Incredibly valuable information. The contacts and business connections we made were well worth the time and have already begun paying off for our organization."

Ebony Shakoor-Akbar
Director of Business Services,
Community Career Development, Inc.

"Pete, you are certainly an extremely positive and energetic speaker with excellent follow through! The information you delivered on building relationships and strategic partnerships will go a long way to helping entrepreneurs and business owners grow their companies. Overall, your program was well put together and I'm glad it was a success for everyone."

Steve Appel
Director of Business Development, USBX, Inc.